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Sachin Tendulkar Unveils ‘TEN x YOU’ on Oct 10, 2025; India Set to Become a Sport-Playing Nation

Shivansh Rana | 4 min read | 11 hours ago | Oct 16, 2025 04:26 am IST
Sachin Tendulkar Unveils 'TEN x YOU' on Oct 10, 2025; India Set to Become a Sport-Playing Nation

Sachin Tendulkar, the Master Blaster, just dropped a bombshell that could change Indian sports forever. On October 10, 2025, in Mumbai, he officially launched his new sportswear and athleisure brand, “TEN x YOU”. And honestly, his vision? It’s huge: transform India from a country that merely loves sports into one that actively *plays* them.

Key Takeaways

  • Sachin Tendulkar’s “TEN x YOU” brand officially launched on October 10, 2025, in Mumbai.
  • Primary vision: Shift India from a “sport-loving nation” to a “sport-playing nation”.
  • The brand offers sportswear and athleisure, including shoes (₹5,000-₹9,000) and apparel (₹1,200-₹1,800).
  • Tendulkar’s personal foot injury in 2000 inspired the focus on proper gear.
  • SRT10 Athleisure Pvt. Ltd. aims for ₹30-35 crore monthly revenue within 18 months.

The Vision Behind TEN x YOU: Play More, Live Better

But why now? Tendulkar’s goal isn’t just about selling products. It’s about a movement. He truly believes encouraging physical activity at the grassroots level can massively boost India’s health, fitness, and even national productivity. “We must be a sport-playing nation, not just a sport-loving one,” he emphasized.

You see, this isn’t a new thought for him. His inspiration for “TEN x YOU” actually stemmed from a personal foot injury back in 2000. That difficult experience really highlighted the critical role proper sports footwear and equipment play in an athlete’s life. He wants to ensure no one faces similar setbacks due to inadequate gear.

Making Quality Gear Accessible: Prices & Plans

So, what’s “TEN x YOU” offering? A whole range of sportswear and athleisure products, including shoes, apparel, and accessories. Initially, they’re focused on cricket players. But guess what? They plan to expand into other sports segments like pickleball and general training gear, specifically designed for Indian body structures and climate conditions. That’s smart, right?

And the prices? Footwear is competitive, ranging between ₹5,000 and ₹6,000, with cricket-specific shoes around ₹9,000. Apparel falls between ₹1,200 and ₹1,800. Tendulkar co-founded SRT10 Athleisure Pvt. Ltd. with Karthik Gurumurthy, the CEO, and Karan Arora. Talk about a strong team!

Expert Analysis: A Game Changer?

Here’s the thing: this isn’t some small venture. “TEN x YOU” is backed by major venture capital firms, Peak XV and Whiteboard Capital. That’s a huge vote of confidence. Experts suggest this initiative could truly democratize access to high-quality sports equipment across India, impacting millions of aspiring athletes and casual players alike.

The brand aims for an initial monthly revenue of ₹4-5 crore, targeting a massive ₹30-35 crore per month within 18 months. That’s aggressive, but with Sachin’s name attached, it’s definitely achievable. This venture has the potential to significantly contribute to India’s burgeoning sports economy.

Social Media Storm: Fans Are Buzzing!

Since the October 10, 2025 launch, social media has been absolutely wild! Fans, sports enthusiasts, and even celebrities are all buzzing about “TEN x YOU.” Trending hashtags celebrate Tendulkar’s vision, with many sharing their excitement about getting their hands on gear designed specifically for them. The conversation isn’t just about products; it’s about a shared dream of a healthier, more active India.

People are discussing everything from the thoughtful design tailored for Indian conditions to the inspiration drawn from Tendulkar’s own injury. It’s clear that this brand resonates deeply, sparking conversations about sports participation and national fitness goals. It’s more than just a brand; it’s a statement.

So, what does this all mean for you? Will Tendulkar’s “TEN x YOU” truly ignite a nationwide passion for playing sports? With plans for the first physical store within six months and global expansion into markets like West Asia and the UK in 1-2 years, the future looks incredibly exciting. Are you ready to lace up?